The Story Behind MyJewelist
About Us
How It Started
MyJewelist began with a simple, heartfelt realization. My wife, Arzu, always see her jewelry as more than just accessories—they are reflections of her life, symbols of cherished moments, and emotional connections to people and places. Over time, her favorite pieces would break, and I often found myself repairing them. Each time I watched her eagerly wait to wear them again, I understood something profound—jewelry is more than an ornament; it is a storyteller, a keeper of memories.
That realization led to a vision: to create jewelry that isn’t just beautiful but deeply meaningful—pieces designed to last a lifetime, carrying stories that words sometimes cannot express. And so, MyJewelist was born.
A Brand Rooted in Your Story
Every piece we craft at MyJewelist is more than just jewelry; it’s a personal emblem of your unique journey. Our mission is to offer more than beauty—we strive to create jewelry that embodies confidence, self-expression, and a connection to life’s meaningful moments.
We believe in designing timeless, high-quality, and sustainably crafted jewelry that celebrates your story. Whether it's marking a milestone, commemorating a special moment, or simply expressing your personal style, our pieces are made to be cherished for years to come.
Jewelry with a Purpose
At MyJewelist, we go beyond aesthetics. Jewelry should be an extension of who you are. Every piece we create is a celebration of:
- Life’s milestones and personal achievements.
- Deep emotional connections to people and places.
- Everyday moments that deserve to be treasured.
We are committed to crafting sustainable, premium-quality jewelry that balances luxury and affordability.
Why Choose Us?
- Timeless Craftsmanship – A blend of classic elegance and modern design, ensuring each piece remains a cherished part of your journey.
- Sustainably Made – Ethically sourced materials with a commitment to reducing environmental impact.
- Direct-to-You Pricing – Luxury jewelry without traditional markups, making fine jewelry more accessible.
- Built to Last – Meticulously crafted, durable designs that accompany you through all of life’s moments.
Our Mission: Shine Your Way
Our mission is simple: to craft high-quality, sustainable jewelry that becomes a cherished part of your life.
We believe that jewelry isn’t just something you wear—it’s something you feel. It changes how you carry yourself, how you remember special moments, and how you express who you are.
Whether it’s a delicate ring marking a milestone, a bracelet given as a heartfelt gift, or a necklace worn daily as a reminder of something special—every MyJewelist piece is made to celebrate your story.
The MyJewelist Journey: A Timeline of Milestones
2020 – A New Beginning
The pandemic reshaped life in many ways. During this time, Kaan stepped away from the VFX industry and began working ine-commerce jewelry manufacturing. Arzu often asked him to repair her beloved jewelry, which led to a newfound passion for craftsmanship and a deeper appreciation for jewelry’s emotional significance.
2022 – The First Step
By the end of 2022, MyJewelist sold its first product—a milestone that marked the beginning of a brand built on passion, storytelling, and purpose.
2023 – Expanding Horizons
MyJewelist introduced new product lines, exploring different styles and techniques to offer a broader range of jewelry that connects with each customer’s unique journey.
2024 – Growing Together
As MyJewelist evolved, Arzu officially joined the journey, bringing her creative vision and passion for meaningful jewelry. The team expanded, allowing the brand to reach more people, craft more stories, and refine its style.
2025 – Redefining Perfection
A new chapter begins. MyJewelist is redesigning its products to elevate craftsmanship, refine its aesthetic, and create jewelry that is truly timeless.
The Future – Shining Your Way
Our dream is to empower women worldwide to express their stories through jewelry. As we grow, our commitment to sustainability, craftsmanship, and giving back remains at the heart of everything we do.
Our Team
Kaan Mutaf
Founder, Designer
The dreamer and creator behind MyJewelist. With a background in visual storytelling and design, Kaan ensures that each piece speaks to the soul and celebrates individuality. His journey from visual effects to jewelry design is one of passion and purpose—turning emotions into timeless treasures.
Arzu Mutaf
Co-Founder, Team manager
The muse who inspired it all, Arzu is the guiding light of MyJewelist. As Co-Founder and Team Manager, she blends her creativity with leadership to keep our vision alive and thriving. Arzu’s deep connection to jewelry and her passion for meaningful designs make her an irreplaceable part of our story.
Hasan
Jewelry Smith,
With hands that turn raw materials into works of art, Hasan is the master craftsman of MyJewelist. His expertise in jewelry smithing ensures each piece is meticulously crafted, durable, and designed to last a lifetime. Hasan’s precision and artistry bring life to our designs, making them cherished symbols for our customers.
Toprak
Designer, Photographer
Toprak captures the beauty of MyJewelist through both design and lens. As a Designer, he helps transform ideas into stunning pieces, and as a Photographer, he brings them to life visually for the world to see. His talent ensures that every piece not only looks beautiful but also tells its own story.
Umran
Operations
Umran is the engine that keeps MyJewelist running smoothly. From logistics to customer care, she ensures that every order is handled with love and precision. Her dedication to seamless operations means our customers receive not just jewelry, but a memorable experience.
Explore Our Collections
Ready to find the piece that tells your story?
Shop Our Jewelry today and discover timeless designs made just for you. Remember, every piece is a reflection of you—always a reminder to Shine Your Way.